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About us

Full immersion in steel solutions

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Start with the customer – understand their needs for high-quality steel products and deliver exceptional solutions.

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Enter a new realm of steel innovation

Write one or two paragraphs describing your steel products or services. To be successful, your content needs to be useful to your readers.

Start with the customer – understand their needs for high-quality steel products and deliver exceptional solutions.

Learn more

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Meet our team

Dedicated professionals driving our success

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of our steel products, marketing, and customer experience strategies.

Mich Stark

Chief Commercial Officer

Mich loves taking on challenges. With his multi-year experience as Commercial Director in the manufacturing industry, Mich has helped the company to get where it is today. Mich is among the best minds in steel production.

Aline Turner

Chief Operations Officer

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house engineers and looks after the community of thousands of steel fabricators.

Iris Joe

Chief Financial Officer

Iris, with her international experience, helps us easily understand the market trends and improves our operations. She is determined to drive success and delivers her professional acumen to bring the company to the next level.